From the Book: Don’t Sweat The Small Stuff
Part 6: Remind Yourself that When You Die, Your "In Basket" Won't Be Empty
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What's In Your Inbox?
I received my real estate license during a time that the internet was still very, very young. You couldn’t simply go onto the internet and look up homes for sale. You had to call a Realtor and schedule a time to pick up a list from their office, or you could look in the newspaper for FSBO’s to contact.
Both options were slower than what we experience today, yet buying and selling real estate at high volumes still got done. Real Estate sales have changed so much that a lot of Brokers have decided to not even have a “brick and mortar” office anymore.
This is partially due to keeping overhead low, but what may be the biggest factor is knowing that most buyers will begin their searches online and are fine with not going into an office. Take a look at a few of the home buyer statistics from 2016:
How does all of this tie into your “inbox” being full you ask? As Real Estate Professionals, our inboxes runneth over, and over because of how technology is setup to generate real estate leads.
Nowadays, you can work less than part time and still generate several leads off of one listing without having a yard sign. If you work diligently (and part time) to market 3 listings, you’re going to generate several leads. And with new leads come new tasks, which brings the need to time block so that you can service the leads properly.
Servicing leads properly is where both the problems and the fun begins. So many Real Estate Professionals will get so caught up into trying service all of the new incoming leads that they’ll forget about and simply underservice the older leads in their system, or forget about some of the altogether.
Why continue to put so much energy (and money) into servicing new leads if you can’t handle the ones you have now? One key to being successful is to slow it down and service the Ready, Able, and Willing leads that you’re currently working with.
As for the rest of the leads, Don’t Sweat it, if they’re still there when you get to them, then great! If not, it’s ok, the world will not come to an end just because you didn’t return every call.
If you’re really concerned about every lead getting a return call right away, then put together a referral system in which the overflow of leads will be handled by people that you can trust. Don’t stress yourself out trying to “get it all done,” because when you’re good at what you do, you’re ALWAYS going to have calls to return.
Let’s make today a great day and and Don’t Sweat The Small Stuff.
~Matthew
Food For Thought
